"In France, they say 'A La Folie' when they are in love 'to the point of madness!'" "This name was chosen not only to reflect our passion for the beauty and craftsmanship of fine European lingerie, but to suggest the sweetness of abandon."

Located in the heart of Rockridge, A La Folie is an intimate boutique offering a hand-picked assortment of fine lingerie, cozy loungewear, artisan jewelry and other boudoir accoutrements. Within its walls, you will be greeted warmly and invited to treat your senses to a sumptuous array of treasures. A La Folie is committed to offering something lovely to suit every size and shape.

Whether an A or an H, our friendly and knowledgeable staff is pleased to assist you with an expert fitting during any visit so that you may take your time to discover the perfect Bra. If the occasion calls for something particular, our basics are anything but. We offer convertible bras for the plunging, the backless and the strapless, slimming underpinnings with invisible seams, and hosiery for every occasion. If you're treating yourself to something fabulously luxe, we are pleased to provide special orders for difficult-to-find items and sizes. Additionally, we are happy to assist you in building the fundamentals of your boudoir according to your distinct needs and desires. When choosing a gift for someone special, anything from a soft silk robe to a gift certificate will be beautifully wrapped, ready to delight the recipient. Selecting a bridal trousseau or hosting a shower can also be accommodated as we provide both registry and private, after-hours parties.  A La Folie invites you to come for a visit and experience an afternoon of genuine warmth and service. We welcome you to linger and play, to touch and try and above all, to enjoy yourself!